Stop losing big deals to your slick competitors.
Your marketing shouldn't make your startup look smaller. Get an honest 15-minute video diagnostic and checklist to pinpoint what to fix in your messaging, visuals, and market positioning. Delivered in 7 days, with zero boring meetings.
Launch Cohort Special: First 10 slots locked at £499 (Standard price: £999). Strictly 1 startup accepted per week.
Zero Time Wasted
No discovery calls, no onboarding slides, zero live meetings.
7-Day Delivery
Your full diagnostic hits your inbox in exactly 7 days, or it's 100% free.
Instant Clarity
Built for immediate execution by your designer, copywriter, or team.
"If it doesn't sell, it isn't creative." — David Ogilvy
Great product. So why is the money slipping away?
Sound Familiar?
You built a great product, but money is slipping through your fingers. Your marketing is…
Looking Like a Side Project
Deep down, you worry your website looks amateurish.
Wasting Ad Money
You spend time and money driving people to your site, only for them to do a U-turn and never return.
Not Working But You Don't Know Why
You waste weeks tweaking minor details while losing sales.
What You Actually Need
No waffle. No wasted time. Just a shockingly good shortcut. Imagine you had…
Total Confidence
Sharing your site knowing it looks just as established as the big names.
Clear, Direct Answers
From a trusted expert to spot the exact mistakes turning people away.
Simple Steps
To pass on to your team—built to help you cut friction, close deals, and make more money.
The Lightning Audit
A bolt of brand clarity in 7 days.
Learn why your marketing isn't working—and get a simple list to fix it.
15–20 Minute Video Review
A laser-focused breakdown of your 2 most important marketing assets (e.g. website + pitch deck). I look under the hood of your strategy, copy, and visual authority to spot where buyers drop off.
Step-by-Step Fix List
A curated checklist ranked by priority (Fix Today vs. Tweak Later). No fluff or design jargon—just clear instructions to hand straight to your team.
How It Works
Send Over Your Marketing (5 mins)
Fill in a quick form sharing your website link, your biggest problem, and 2–3 competitors.
The Deep Dive (7 days)
No meetings or calls. I analyse your main marketing materials in detail.
Get Your Action Plan
Your video review and checklist land straight in your inbox.
No faffing about. No endless calls. Just total clarity on what to change so you can make more money.
Most Audits Miss the Point.
Other audits go round in circles on the small stuff. The Lightning Audit focuses strictly on the 3 levers that drive sales:
Missing just one lever breaks the machine:
THE LIGHTNING ZONE: Strategy + Copy + Design
High trust. More sales. Zero friction.
The 4-Part Brand Circuit — Expert diagnosis, zero filler.
01 //
Narrative Navigation
Goal: Your audience's understanding.
What You Get: A clear breakdown showing where your narrative confuses customers and costs you sales.
02 //
Visual Verdict
Goal: Your audience's confidence.
What You Get: Honest thoughts on your visuals, so you know why you're losing deals to slicker competitors.
03 //
Competitive Clarity
Goal: Your audience's trust.
What You Get: A strategist's view on your competition and why you're blending in.
04 //
Rapid Roadmap
Goal: Your personal action plan.
What You Get: No fluff or time-burning meetings. Just a video recording run-through from me, plus a simple, prioritised list of changes to make now and later.
Hi, I'm Tony.
For 13+ years I've worked across strategy, copywriting, and design. Four of those were spent shaping brand strategy for an 8-figure global business.
The Lightning Audit is the direct alternative to classic consulting. You get my insights focused on trust, sales, and results—no 50-page PDFs, no dull calls, no faff.
- Heavyweight Strategy: Big-league thinking aimed straight at your main sales blockers.
- Zero Delegation: No middlemen or interns. You get my personal focus on your brand.
- Plain English: Clear, simple steps your team or freelancers can action right away.
‘What an eye-opening experience! Tony asked me questions that no one else has. It forced me to really think about things that have been in the back of my mind for years, and my brain hasn't stopped churning since.’
What's My Investment?
How much is unclear messaging costing you? Why are buyers quietly slipping away in confusion? How many visitors are leaving your DIY-vibes website? How is your competition making more money? Leaky marketing is costing you thousands. And if you fix it? Well, I'll let you do the maths.
ROI in a flash.
To build my first batch of post-launch case studies, I'm opening 10 spots at a special Launch Rate of £500. Once those 10 spots are claimed, the price shifts to £1000.
£500
Launch Rate (First 10 Spots) — Standard Rate: £1000
- 15-Minute Video Teardown: Personal screen-share breakdown of your website PLUS 1 extra asset of your choice (e.g. pitch deck, sales email, landing page, or socials).
- Prioritised Fix-List: A clean, fluff-free action plan detailing your exact copy and design fixes.
- 7-Day Delivery: Direct to your inbox, zero meetings required.
- 100% Carry-over Credit: Your full audit fee counts towards strategy or copy if we decide to work together.
(1 of 10 spots remaining)
No Sales CallsGuaranteed delivery in 7 DaysZero Risk
The Flash Guarantee
Time is short. You don't have weeks to waste waiting for new interns or bloated agency schedules—and you shouldn't have to put up with marketing that's losing you money.
The Promise: If your personal 15-minute video breakdown and priority Short, Medium, and Long-term Strike Checklist are not sitting in your inbox exactly 7 days after you submit your assets, I'll fully refund your payment.
The Fine Print: There is none. No awkward phone calls, no hoops to jump through. If I miss the deadline by even a single minute, you get your money back, and you keep the full audit anyway.