Stop losing big deals to slick competitors.
Get a bespoke 15-minute video diagnostic of your live website, landing page, or sales collateral—delivered in days, not weeks. I'll pinpoint the friction slowing your sales and hand you the strategic action plan to fix it. No £10k agency retainers. No endless discovery calls.
'Tied branding directly to concrete business results.'
Instant clarity
Get a clear breakdown of your pipeline friction, plus direct guidance on what to do next.
Strike Guarantee
Hits your inbox by the final Friday of your sprint—or it's 100% free.
Zero time wasted
No discovery calls, no onboarding slides, no live meetings.
Experience shaping brands like
What's stalling your sales?
Sound familiar?
You built a great product, but money is slipping through your fingers. You're…
Seeing prospects slip away
Your ideal buyers drift to your competitors, but it's unclear why.
Watching traffic leave quietly
You spend time and money driving people to your site, only for them to leave without taking action.
Up against invisible buyers
Prospects research you quietly and vanish without a word. You're left guessing what to fix.
What you actually need
No waffle. No wasted time. Instead, full clarity on what to fix. Imagine having…
Unquestionable authority
A market presence that reflects the true scale and quality of your work.
Direct, expert feedback
An outside eye to pinpoint the hidden leaks slowing down your pipeline.
A clear action plan
Actionable steps your team can execute right away to close more deals.
How does it work?
Send your details
Just the essentials, or add optional context if you want a deeper review.
The deep dive
No meetings or calls. I analyse your main marketing materials in detail.
Get your review
Your audit and diagnostic frameworks land right in your inbox.
No guesswork. No endless calls.
Just total clarity on what to change so you can make more money.
Hi, I'm Tony.
I've spent 13+ years across strategy, copywriting, and design—including four of those shaping brand strategy for a 9-figure global business.
I built these positioning diagnostics with speed in mind. You get direct, high-impact guidance focused on trust, sales, and results—no huge slide decks, no filler calls, no wasted time.
- Heavyweight strategy: Big-league thinking aimed straight at your main sales blockers.
- Zero delegation: No middlemen or interns. You get my personal focus on your business.
- Plain English: Clear, simple steps your team or freelancers can action right away.
Most audits miss the point.
Typical diagnostics go round in circles on the small stuff. Mine focus on the reasons qualified buyers don't choose you:
If there's hidden friction, sales slip away:
The sweet spot
Laser focus. High trust. More sales.
What's inside? A bolt of commercial clarity.
01 //The Private Diagnostic Recording
Goal: Spot sales blockers.
What you get: A laser-focused 15 minute review of your website + an asset of your choice (e.g. pitch deck).
02 //The Buyer Reality Check
Goal: Defuse buyer doubt.
What you get: A 'cold buyer' test showing the 5 questions prospects ask, your current gaps and the exact fixes.
03 //The Pre-Contact Scorecard
Goal: Strengthen your sales power.
What you get: 5 scannable metrics scoring your positioning health that you can digest in 10 seconds.
04 //The Shortlist Test
Goal: Catapult your offer to first choice.
What you get: An objective verdict on the core question (would I buy?) paired with the top 3 high-leverage fixes.
In short: It's an honest commercial diagnostic that tells you exactly what to fix. Not a redesign that drags on for six weeks, or a done-for-you copy project—your team or agency handles execution.
'Tony was instrumental in providing direction and focus, pinpointing where work was needed and how my existing brand was holding me back.'
—Neil Spencer BruceFounder, The Sound Consultancy'It forced me to really think about things that have been in the back of my mind for years.'
—Glenda R. Snodgrass, LCCAFounder, The Net Effect'It tied branding to more concrete business results... Evaluating how well it communicated, not just how it met generic best-practices.'
—Alison HoenesFounder, Alison Hoenes DesignWhat's the cost of doing nothing?
How much is unclear positioning costing you? Why are qualified buyers slipping away? How many deals are going to slick competitors? Hidden friction is costing you thousands. Fix the gaps, and the revenue flows.
The Thunder Audit™
15-day diagnostic + interviews | £30k advisory equivalent
Discover why buyers pick you—or walk away:
I interview five real clients, audit your sales collateral, and expose the exact trust and messaging gaps costing you high-ticket deals.
- All the Lightning Audit deliverables: The Private Diagnostic Recording, Buyer Reality Check, Pre-Contact Scorecard and Shortlist Test.
- 5 qualitative customer interviews: 30-minute live interviews with your target buyers to reveal why they really buy from you (or walk away).
- Voice-of-Customer Vault: Exact buyer wording, emotional friction, and real sales objections from your target market.
- Buyer Psychology Map: Strategic framework mapping real customer language directly to your homepage structure.
100% independent & pitch-free • Done-for-you scheduling (Requires 5 client intros) • Max 1 client per 3 weeks
The Lightning Audit™
5-day diagnostic | £10k strategy equivalent
Expose the blockers that stop buyers from booking:
A rapid commercial audit of the website and pre-sales assets high-ticket buyers judge before they commit to a call.
- The Private Diagnostic Recording: A laser-focused 15 minute review of your website PLUS 1 extra asset of your choice (e.g. pitch deck, sales email, landing page).
- The Buyer Reality Check: A 'cold buyer' test revealing the 5 questions prospects ask, your current gaps and the exact fixes.
- The Pre-Contact Scorecard: 5 scannable metrics scoring your positioning health that you can digest in 10 seconds.
- The Shortlist Test: An objective verdict on whether I'd buy, paired with the top 3 high-leverage fixes.
100% independent & pitch-free • No live meetings • Delivered directly to your inbox • Max 1 client per week
The Strike Guarantee
No need to wait for weeks. If your full audit package isn't in your inbox by 6pm on the final Friday of your sprint, you get a full refund. No catch. No calls.
Frequently asked questions:
Not at all—fixing positioning, messaging, and visual issues before running paid traffic or pitching to big clients can save thousands:
- The Thunder Audit: Uncovers exactly why decisions happened if you already have a history of closed deals.
- The Lightning Audit: Provides instant clarity if you have active website traffic or an existing pitch deck.
- AI is great for quickly drafting ideas, but it doesn’t buy high-ticket B2B services. Automated tools spit out generic checklists that make everyone sound the same. These diagnostics swap automated lists for 13+ years of human judgment across strategy, copy, and design—pinpointing the 2 or 3 high-leverage fixes that actually move the needle.
Both audits are designed to protect your calendar from unnecessary meetings:
- The Thunder Audit: Requires zero internal team meetings, but includes live 1-on-1 interviews conducted directly with your past buyers—I'll provide you with a link to send on to them.
- The Lightning Audit: Completely hands-off. You fill out a 2-minute intake brief, and I deliver your video breakdown and action plan straight to your inbox.
That depends on your choice:
- The Thunder Audit: An active offer, a list of recent buyers for 1:1 interviews, plus a live website (or landing page) and 1 secondary asset you want reviewed (like a pitch deck, sales doc, or proposal).
- The Lightning Audit: A live website (or landing page), an active offer, and 1 secondary asset.
- Anything driving your sales pipeline. It can be a pitch deck, an outbound sales email sequence, a specific landing page, a lead magnet PDF, or your LinkedIn/social profile. If buyers see it before paying you, it's fair game.
Delivery timelines depend on your choice:
- The Thunder Audit: A 3-week deep research sprint to allow time for live 1-on-1 buyer outreach, interviews, and synthesis.
- The Lightning Audit: Delivered via email in 5 business days (by 6pm on the Friday of your chosen sprint week).
- No—both audits are independent commercial diagnostics, not agency execution retainers. I give you the exact strategic prescription and breakdown of what's broken; your internal team, copywriter, or web agency make the changes.
Want me to review those changes before you go live?
No need to guess whether you got it right. With a Strategic Check-in, I'll review your updated copy and assets before you hit publish to ensure your new positioning lands perfectly.