Stop losing big deals to slick competitors.
Get a bespoke 15-minute video diagnostic of your live website, landing page, or sales collateral—delivered in days, not months. I'll pinpoint exactly what's restricting your revenue and hand you the strategic action plan to fix it.
'Tied branding directly to concrete business results.'
Instant clarity
Get a clear breakdown of what's broken and why, plus direct guidance on what to do next.
Strike Guarantee
Hits your inbox by the final Friday of your sprint—or it's 100% free.
Zero time wasted
No discovery calls, no onboarding slides, no live meetings.
Experience shaping brands like
What's stalling your sales?
Sound familiar?
You built a great product, but money is slipping through your fingers. You're…
Losing deals you should be winning
Your ideal buyers slip away to your competitors, but it's not clear why.
Falling short at the finish line
You spend time and money driving people to your site, only for them to leave without taking action.
Trapped in a guessing game
You burn weeks on endless tweaks, unsure if anything will actually unlock more revenue.
What you actually need
No waffle. No wasted time. Just a shockingly good shortcut. Imagine you had…
Obvious authority
Share your site with pride, knowing you're positioned as a market leader.
Clear, direct answers
From a trusted expert to spot the exact mistakes turning people away.
Simple steps
To pass on to your team—built to help you cut friction, close deals, and make more money.
How does it work?
Send your details
Just the essentials, or add optional context if you want a deeper review.
The deep dive
No meetings or calls. I analyse your main marketing materials in detail.
Get your review
Your audit and diagnostic frameworks land right in your inbox.
No guesswork. No endless calls.
Just total clarity on what to change so you can make more money.
Hi, I'm Tony.
For 13+ years I've worked across strategy, copywriting, and design—including four years shaping brand strategy for a 9-figure global business.
I've built these positioning diagnostics with speed in mind. You get direct, high-impact guidance focused on trust, sales, and results—no huge slide decks, no filler calls, no wasted time.
- Heavyweight strategy: Big-league thinking aimed straight at your main sales blockers.
- Zero delegation: No middlemen or interns. You get my personal focus on your business.
- Plain English: Clear, simple steps your team or freelancers can action right away.
Most audits miss the point.
Typical diagnostics go round in circles on the small stuff. These two focus strictly on the reasons qualified buyers don't choose you:
Get any wrong and you risk losing the deal:
The sweet spot
Laser focus. High trust. More sales.
What's inside? A bolt of commercial clarity.
01 //The Private Diagnostic Recording
Goal: Spot sales blockers.
What you get: A laser-focused 15-20 minute review of your website + an asset of your choice (e.g. pitch deck).
02 //The Buyer Reality Check
Goal: Defuse buyer doubt.
What you get: A 'cold buyer' test showing the 5 questions prospects ask, your current gaps and the exact fixes.
03 //The Pre-Contact Scorecard
Goal: Strengthen your sales power.
What you get: 5 scannable metrics scoring your positioning health that you can digest in 10 seconds.
04 //The Shortlist Test
Goal: Catapult your offer to first choice.
What you get: An objective verdict on the core question (would I buy?) paired with the top 3 high-leverage fixes.
What an eye-opening experience! It forced me to really think about things that have been in the back of my mind for years, and my brain hasn't stopped churning since.
—Glenda R. Snodgrass, LCCAFounder, The Net EffectIt really helped tie branding to more concrete business results for me... Tony evaluated my existing branding based on how well it communicated specific things, not only how it met generic best-practices.
—Alison HoenesFounder, Alison Hoenes DesignExtremely useful in pinpointing areas where work was needed... Tony was instrumental in providing direction and focus, and looking at how my existing brand was holding me back.
—Neil Spencer BruceFounder, The Sound ConsultancyWhat's the cost of doing nothing?
How much is vague positioning costing you? Why are buyers quietly slipping away in confusion? How many visitors still see you as the riskier choice? Why is your competition making more money? Lost sales are costing you thousands. And if you fix it? Well, I'll let you do the maths.
The Thunder Audit™
Full-Scope B2B Diagnostic & Customer Research
Discover why buyers pick you—or walk away:
I interview five real clients, audit your sales collateral, and expose the exact trust and messaging gaps costing you high-ticket deals.
- All the Lightning Audit deliverables: The Private Diagnostic Recording, Buyer Reality Check, Pre-Contact Scorecard and Shortlist Test.
- 5 qualitative customer interviews: 30-minute live interviews with your target buyers to reveal why they actually buy—or walk away.
- Voice-of-Customer Vault: Exact buyer wording, emotional friction, and real sales objections from your target market.
- Buyer Psychology Map: Strategic framework mapping real customer language directly to your homepage structure.
100% independent & pitch-free • Done-for-you scheduling (Requires 5 client intros) • Max 1 client per 3 weeks
The Lightning Audit™
5-Day B2B Positioning Diagnostic
Expose the blockers that stop buyers from booking:
A rapid commercial audit of the website and pre-sales assets high-ticket buyers judge before they commit to a call.
- The Private Diagnostic Recording: A laser-focused 15-20 minute review of your website PLUS 1 extra asset of your choice (e.g. pitch deck, sales email, landing page).
- The Buyer Reality Check: A 'cold buyer' test revealing the 5 questions prospects ask, your current gaps and the exact fixes.
- The Pre-Contact Scorecard: 5 scannable metrics scoring your positioning health that you can digest in 10 seconds.
- The Shortlist Test: An objective verdict on the core question (would I buy?) paired with the top 3 high-leverage fixes.
100% independent & pitch-free • No live meetings • Delivered directly to your inbox • Max 1 client per week
The Strike Guarantee
No need to wait for weeks. If your full audit package isn't in your inbox by 6pm on the final Friday of your sprint, you get a full refund. No catch. No calls.
Frequently asked questions:
Not at all—fixing positioning, messaging, and visual issues before running paid traffic or pitching to big clients can save thousands:
- The Thunder Audit: Uncovers exactly why decisions happened if you already have a history of closed deals.
- The Lightning Audit: Provides instant clarity if you have active website traffic or an existing pitch deck.
- If you do, it'll gladly hand you 35 generic bullet points that turn your business into another AI-built B2B lookalike. AI creates overwhelm; I give you curation. AI can't spot human nuances, because AI doesn't buy B2B services. These diagnostics replace automated checklists with 13+ years of human judgment across strategy, copy, and design—focusing strictly on the 2 or 3 high-leverage fixes that actually unlock revenue.
Both audits are designed to protect your calendar from unnecessary meetings:
- The Thunder Audit: Requires zero internal team meetings, but includes live 1-on-1 interviews conducted directly with your past buyers—I'll provide you with a link to send on to them.
- The Lightning Audit: Completely hands-off. You fill out a 2-minute intake brief, and I deliver your video breakdown and action plan straight to your inbox.
That depends on the audit you choose:
- The Thunder Audit: An active offer, a list of recent buyers for 1:1 interviews, plus a live website (or landing page) and 1 secondary asset you want reviewed (like a pitch deck, sales doc, or proposal).
- The Lightning Audit: A live website (or landing page), an active offer, and 1 secondary asset.
- Anything driving your sales pipeline. It can be a pitch deck, an outbound sales email sequence, a specific landing page, a lead magnet PDF, or your LinkedIn/social profile. If buyers see it before paying you, it's fair game.
Delivery timelines depend on your chosen package:
- The Thunder Audit: A 3-week deep research sprint to allow time for live 1-on-1 buyer outreach, interviews, and synthesis.
- The Lightning Audit: Delivered via email in 5 business days (by 6pm on the Friday of your chosen sprint week).
- Fine by me—but there's no need to guess whether you've cracked it. With a monthly or quarterly Check-in Retainer, you'll have a strategic partner in your back pocket. I'll review your updates before you hit publish, audit assets as you launch them, and keep your messaging sharp as your offer evolves. It's high-level brand support without the hefty salary.